Privacy Policy

How we use your data

Name and contact details (email, phone, shipping and billing address)

We need this information from you to be able to fulfil our part of the contract with you,  the customer.

This information allows you to be able to place an order, be notified with confirmation and dispatch emails, receive tracking information, be informed when a return is received and once a refund has been processed.

Your information will allow us to detect and prevent fraud against you or the company.

Essential vs. Optional

The essential data we require from you to be able to shop from the website is: Full name, email address, contact number, billing address and shipping address.

Payment information is essential to place an order or issue a refund.

Optional data which you can give to us through your Melissa Odabash account is your date of birth. This information is optional and is used to give our customers a promotional offer or gift for your birthday. The customer has to be opted-in to our newsletters to receive this.

How you use our website

When you use our website we receive information about the device you're using and your IP address.

We use this to be able to suggest the correct store you should be shopping from determined by your location.

This data allows us to analyse the effectiveness of the website and to make sure any faults on the site are easily detected, to give you the best shopping experience we can.

Your payment Information

We need this information to fulfil our part of the contract with the you, to take payment or process refunds. Without providing this information you would be unable to place an order on the website – unless a gift card was being used.

This also helps with fraud detection and prevention against you or the company.

Your payment information is not stored by us.


To offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

Contact history with us

We will contact you using the email address or telephone number provided by you or by our live chat or social media platform if you have contacted us by this, to be able to provide informed and relevant customer service.

Order History

This is kept for as long as you have an account with us. The information will enable us to provide inform educated customer care pertaining to past orders.

How we share your information

Your data is shared with essential third-parties to ensure we can fulfil our part of the contract with you.

Fulfilment, dispatch and address validation services receive some information pertaining to your order, the order number and order contents and shipping address to be able to dispatch the correct order to you.

Professional service providers who help us with marketing, adverting and website hosts who help us run our business.

Law enforcement or fraud prevention agencies may have access to your data should the necessary circumstance occur.

We have an office based in the USA, when our UK office is shut a member from the US customer service team may respond to a customer’s query via email or on our websites Live Chat. The customer service team can access your order information if requested.

Our physical stores in the UK on occasion may have access to your contact and/or shipment details if you are unable to purchase a product from the website. However, we will always confirm with you before we pass these details on or request you contact the store to arrange this.

Marketing information

We will only send you information by email if you have explicitly opted-in to receive this information.

The information you will receive will consist of news, latest arrivals or promotional offers and sales. Your preferences for this can be managed through the preference centre. This can also be unsubscribed from at any point through your account, by contacting a member of our customer care team or by clicking the link at the bottom of any e-marketing email.

How we keep your information

We will keep your information for as long as you have an account with us or as long as we need to in order to be able to provide necessary and correct services to you.

If required to or it is necessary by legal requirements to resolve disputes, enforce terms and conditions or prevent fraud we may keep hold of your data for longer as required. Even if you no longer hold an account with us or seek our services.

Your rights

Your rights in relation to your personal information are as follows:

  • The right to be informed about how your personal information is being used.
  • The right to request the personal information we hold about you.
  • The right to request the correction of inaccurate personal information we hold about you
  • The right to request the deletion of your data, or for us to stop processing it or collecting it, in some circumstances
  • The right to stop email marketing, you can do this through your account, by contacting our customer care team or by clicking the unsubscribe link at the bottom of the email.
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

 If you want to exercise your rights, have a complaint, or just have questions, please contact us.


To download our full privacy policy please click here 

If you have any complaints, queries or require any further support please do not hesitate to email us at