Florals have a natural place in the Melissa Odabash summer wardrobe, interpreted here through four prints with distinctly different personalities. Mediterranean blues, romantic botanicals, paisley and deeper Navy come together across floral bikinis, swimsuits, beachwear and dresses, drawing on more than two decades of Melissa Odabash designing for summers spent in the sun.
Jardin is intricate and unmistakably blue. The bespoke print appears on the iconic Cancun Bikini, ruffle-trimmed St Kitts Bikini, Corfu Swimsuit and Tabby Dress, allowing the same Mediterranean palette to travel from swimwear into beachwear. Blossom is softer, taking its cue from paisley across the customer-favourite Martinique Bikini, Lido Swimsuit and flowing cover-ups.
Hattie Floral has the romance of an English country garden. The Hattie Dress brings a traditional floral to a feminine summer silhouette, sitting comfortably beyond the beach for lunches, holidays and summer occasions. Meadow is richer, combining floral and paisley influences against a Navy ground. The print appears across some of the brand’s most-loved swimwear shapes, including the Key West Bikini and supportive underwired Bel Air Bikini.
Meadow continues beyond swimwear with the Paige Top and Olivia Trousers, worn together as an easy printed co-ord, and the off-the-shoulder Micha Dress. Familiar, customer-favourite silhouettes give the darker print an ease that makes it particularly simple to wear.
After more than 20 years designing swimwear and beachwear, Melissa Odabash understands how print earns its place in a holiday wardrobe. Jardin, Blossom, Hattie Floral and Meadow approach florals from four different directions, from a beautifully cut swimsuit or bikini to a printed dress kept on long after leaving the beach.
